We want to start with AI, but have no idea which use cases are actually worth it.
We select the few use cases with a real business case.
Everyone's talking about AI.
It's time to take the leap.
We focus on value: helping organisations take the leap and genuinely embrace AI, with as much attention for people as for technology.
Why work with us
Platforms we work with
- Anthropic
- OpenAI
- Microsoft 365 Copilot
- Agentforce
- ElevenLabs
- n8n
- Genesys
- Cognigy
Problems we solve
Sounds familiar?
What we hear from leadership teams before they take the leap.
Steer
Every vendor tells us their platform is the answer. We can't tell which one fits us.
Vendor-neutral platform and model choices that fit your landscape.
We're investing in AI, but it doesn't show up in the numbers.
We redesign the workflow around AI, with a measurable business case.
Build
Legal, risk and IT each have a veto, and nobody owns the go-live.
Legal, risk and IT at the table from day one. Compliance built in, not bolted on.
Our first use cases work on their own, but we can't get them live in our IT landscape.
We integrate with your systems, data and security, and take it live.
We're running AI agents, but can't say what they cost or what they deliver.
Cost and value per agent, in numbers your CFO trusts.
Embrace
Our people use AI tools we never approved, and we don't know what data goes in.
Approved tools, clear rules, and the training to use them well.
We rolled out the licences. Our way of working stayed exactly the same.
Role-based enablement that turns saved hours into results.
Everyone agrees AI matters, but nobody knows what it means for their own role.
Clear role impact per team, so people lean in instead of out.
What We Do
Three ways to work with us.
Steer
Direction you can act on, not just a deck.
We help you see what AI means for your people, your processes and your technology, which use cases are worth it, and how to start.
Whether you have a hundred AI ideas or none yet, the hard part is the same: knowing which ones are worth the money, in what order, and what has to change around them.
We work through the impact on your people, your processes and your technology, then hand you a short list and a plan you can execute, and stay involved while you do.
- AI Impact Scanlow-risk way in. Where AI touches your people, processes and technology, which use cases are worth starting with, and an honest read on anything that has already stalled.
- Strategy & Roadmapa plan sized to what you can actually execute, with your leadership behind one direction.
- Interim AI Leadsomeone senior who owns the AI decisions for as long as you need it, for far less than a full-time hire.
- Governance & EU AI Actwhat the rules mean for you in practice, what you need to record, and the proof that you did.
Build
From idea to something that's actually live.
Systems that deliver real value, built for your situation, integrated into the software you already run, and actually used by your people.
A demo is easy. Value comes from a system that fits how you work, connects to what you already run, and keeps working once the people who built it have gone.
We build it, integrate it, and bring the people who have to use it along. That can be internal software, a custom system replacing the SaaS you have outgrown, or the business case for automating physical work. The code and the decisions are yours from day one.
- Rapid Prototypelow-risk way in. A clickable version of your idea, on your real problem, in weeks, before you commit to more.
- Build & Integrationthe work that eats the most time, done by software and wired into the systems you already run.
- Custom IT Systemsreplace an off-the-shelf SaaS tool with a system built entirely around how you work, in weeks rather than years.
- Keep It Runningongoing checks that the answers stay right and the costs stay flat, with fixes when they don't.
Embrace
Teams that understand AI and embrace it, rather than fear it.
Custom training built around your industry and your work, including how to use AI safely and responsibly, without putting your data at risk.
Most teams are already using AI somewhere, with no agreement on what's allowed or whose information goes in. Generic courses don't fix that.
We train on real tasks with the tools you have, adapted to your industry, and cover what people can and can't put into them. Then we come back to check what stuck.
- Custom Trainingshort live sessions built around your industry and the real work each role does, including how the job changes once agents handle part of it.
- Safe & Responsible Usewhat your people can and can't put into AI tools, how to keep data and privacy standards intact, and the training record Europe has required since February 2025.
- Champions & Leadershipinternal advocates who keep adoption alive after we leave, and a session for whoever makes the spending decisions.
Domains
Where it lands in your organisation.
Every department has work AI can take over. These are the places we are asked to start most often.
Sales
Shortens the path from lead to deal, so your best sellers spend their time selling instead of searching.
- Lead scoring and prioritisationthe accounts most likely to close, surfaced automatically.
- Call and meeting intelligencetranscripts, summaries and follow-up drafts straight from the conversation.
- Proposals and quotesa first draft assembled in minutes rather than hours.
Service
Resolves the routine so your team can own the exceptions. Faster answers, without losing the human touch where it matters.
- AI service agentsstandard questions handled end to end, across chat, email and phone.
- Ticket triage and routingevery request classified and sent to the right place, instantly.
- Self-service knowledgecustomers find the answer themselves, before they ever need to ask.
Marketing
Turns your marketing team into a content and insight engine. More output, sharper targeting, less guesswork.
- Content at scalecampaigns, copy and creative variants produced and tested faster.
- Personalisation and segmentationmessaging that adapts to the audience on its own.
- Performance optimisationSEO, ad spend and campaign results read and adjusted in near real time.
Finance
Closes the books faster and catches what people miss. The domain with the fastest, most provable return.
- Invoice and receipt processingcapture, matching and reconciliation without manual entry.
- Reporting and forecastingreports and forecasts generated directly from live data.
- Compliance and audit trailsevery transaction traceable, every control built in rather than bolted on afterwards.
HR
Gives HR its time back, from paperwork to people.
- Recruitment and screeningapplications assessed and shortlisted in a fraction of the time.
- Onboarding and internal knowledgenew hires get instant, accurate answers from day one.
- Workforce and skills planningskills gaps and future needs mapped before they become a problem.
IT
Keeps the lights on and the backlog moving, so your engineers build instead of firefight.
- Service desk automationtickets triaged, resolved or routed without waiting on a human first.
- Code generation and reviewdevelopment accelerated with AI support while writing and reviewing.
- Security monitoringanomalies and threats flagged before they become incidents.
Why leapfroq
Experience that helps you make the leap.
Three things every engagement carries with it.
Process: we start with how the work actually runs
Eight years of digital transformation with data and AI, in financial services, telecom, retail, the public sector and manufacturing. We use that experience to understand your processes properly, and from there we find the automation cases and opportunities that are worth doing, not the ones that only demo well.
Technology: integrated, not isolated
We work with the leading platforms and know what it takes to make them part of your technology landscape: identity, data, security, the systems already in place. An isolated use case that cannot connect to any of that is not a result. We also work with the newest models, agents and tooling as they land, so the advice you get is based on what these systems can do now.
People: taken along, not worked around
The people who do the work know things no document captures, so their knowledge goes into the design. And AI only sticks when they understand it and want to use it, so we help them get there rather than hand over something finished and leave.
Who You're Actually Talking To
Jelle Klein
Founder, leapfroqEight years in digital transformation and AI, and almost always the same pattern: real ambition, held in place by old processes, ageing systems and fixed mindsets. Changing that takes a radical shift in how the work is organised, with the people who do it involved from the start. That is where the benefit is, and exactly why leapfroq exists.
Previous experience
- AI agent strategy, financial institutionMade clear what AI agents mean for the business, and translated that into use cases, architecture, governance and the impact on people.
- AI customer contact strategy, telecom providerDefined how the company serves customers now that AI agents take part: fewer manual contacts, without giving up a strong customer experience.
- Conversational AI, e-commerceDesigned and implemented a chatbot that serves customers 24/7 and handles transactional questions.
Contact
Talk to the person who'd actually do the work.
Tell us what's going on. We'll tell you straight if we're the right fit, and say so if we're not.
No 6-month sales dance. No inflated junior rates. Just a conversation.
One message is enough for a straight, personal answer. No deck, no commitment.